| Calendar | Topics |
|---|---|
| 1989 | Releases Shiseido Makeup, which wins Marie Claire Prix D'Excellence & Astir Magazine Astir Award |
| Declares the complete elimination of chlorofluorocarbons in aerosol products | |
| Hosts Shiseido International Forum '89: “Successful Aging” (every two years through 2005) | |
| World's first dermatological research center in cooperation with Harvard University | |
| Establishes Davlyn Industries, Inc. | |
| 1990 | Releases Whitess Essence |
| Establishes Shiseido America Technocenter | |
| 1991 | Inaugurates Gien Factory in France |
| 1992 | Establishes Shiseido Eco Policy |
| Hosts Science Symposium commemorating Shiseido's 120th Anniversary: Human Health Sciences and the Skin | |
| Releases perfume Féminité du Bois | |
| Establishes Shiseido Corporate Museum in Kakegawa | |
| Opens Les Salons du Palais Royal Shiseido in Paris | |
| Establishes Research Center in Kanazawa-Hakkei |
