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Stories of Perfect in every detail.
Perfect in every detail. From the science behind it, to the beautiful look on the surface.
Vibrant color
Camellia-shaped form
Perfect fit in the hand
Silky luster
Technology
Specially designed tip
Dermatologist tested
Design
Color creation by Dick Page
Carefully chosen black color
Plumpness
Embossed message
Upon application, it infuses lips with moisture that lasts all day long (24 hours).
Satisfying closure click
Moisture-lock effect
Color
Favorite shades and surprising new colors
Vibrant color

The unique pigment, Red Illuminating Pearl, adds strength and vividness that creates truly brilliant color definition, and the instant you apply it, vibrant color blooms on the lips.
The ideally smooth finish brings a new experience of pure satisfaction.

Camellia-shaped form

The creative package design is based on the motif of Shiseido’s camellia trademark. The simple yet elegant curves of the camellia mark express the graceful qualities of the rouge itself.

Perfect fit in the hand

The package is designed to be the ideal shape and size for a woman’s hand to hold. Comfortably fit to the fingertips, it makes application easier, and an even greater pleasure.

Silky luster

Red Illuminating Pearl reflects light evenly, creating silky-smooth, lustrous lips.

Specially designed tip

The curved tip of the lipstick fits the shape of the lips perfectly and naturally, for ideal application. At the first touch, your lips feel comforted by its carefully sculpted shape and angle, designed to create a beautiful finish with just one stroke.

Color creation by Dick Page

Dick Page has earned the trust of countless fashion design luminaries, and his makeup artistry is in high demand backstage at the collections. The makeup shades he creates are loved by women around the world.

Carefully chosen black color

The black color of the package has a red tint, a reminder that red light reflected by the Perfect Rouge enhances the beauty of each individual shade. This particular black is selected for its deep, dramatic sheen.

Plumpness

Red Illuminating Pearl reflects red light especially well, giving lips a plumped look and adding definition to their contours. Combined with Volumizing Oil, it refines the texture of the lips, for a smooth, even finish.

Embossed message

The words “TOKYO GINZA SHISEIDO” appear in an embossed band that rings the bottom of the lipstick. It is a sign of Shiseido’s confidence that you will love the product, and use it all the way to the very end.

Satisfying closure click

The touch of metal gives the package a minimalistic elegance. The smooth closing action of the case and the satisfying click of the closure reflects the high quality of the case and its contents.

Moisture-lock effect

The moisturizing effect lasts all day long with the help of Hyaluronic acid to hold moisture in, and Super Hydro Wrap Vitalizing DE to lock it. Lips look ideally, naturally smooth.

Favorite shades and surprising new colors

Dick Page finds strong inspiration for his color creation from things that surround him in his own life. He may be captivated by the colors of moss on stones he notices while walking his dog, or a sunset view from his window while on vacation. He takes these sources of inspiration, reinterprets them in his own way, and expresses their beauty through the colors he creates.
Always, his intention is to highlight the individual beauty of a woman on the outside, and to evoke a sense of excitement and joy for her on the inside.

Upon application, it infuses lips with moisture that lasts all day long (24 hours).

With continuous use, it moisturizes lips, improves roughness and heals peeling skin, putting lips in beautiful, smooth condition.

Dermatologist tested

Allergy tested to ensure product safety.

Variations (Shades info)
Perfect Rouge The unique colors and luscious deep finish combine to create a new lip color experience for the modern woman. by Makeup Artistic Director Dick Page
The moist, radiant finish of Perfect Rouge Tender Sheer smooths your lips with beautiful color. The chic modern red package encases the color and expresses the unique signature of Shiseido.
Makeup Artistic Director Dick Page

Dick Page has forged an impressive career, from the fashion runways to editorial and advertising shoots around the globe. Since the early 90s, Dick Page has become a key figure behind the fashion shows, working with Narciso Rodriguez, Marc Jacobs, Michael Kors to name a few.

Fashion Shows 13SS Band of Outsiders Marc by Marc Jacobs Cornejo Michael Kors Narciso Rodriguez Zero Maria Alphabetical order
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