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The Benefits Science Serum AAA Whitening is formulated with exclusive Shiseido VP8 and whitening ingredients which help eliminate skin's three major concerns that increase with age.
Spots
Dullness
Shadows due to sagging

Image
Perceived improvement in skin after 2 weeks, 6 weeks of regular use
Dull skin tone/dullness of your skin was reduced
This serum enhances the resilience/firmness from within the skin's surface*
This serum improves visibly sagging of your skin
This serum has a whitening effect
98% of women said: I want to continue using this serum.
*Feb-Apr 2012 Survey on Asian women between 25 and 45 years old (2 weeks, 109 women; 6 weeks, 102 women)
Simple massage to further indulge your skin. After balancing skin, press the pump three times to dispense the formula onto the palm. 
Following the diagrams below, massage the serum into your skin.
Using upward circular motions, massage the chin area three times. Using larger circular motions, massage into the cheeks three times. Carefully circle the eye area three times.   *Repeat steps 1~3 until the serum is fully absorbed. As the last step, gently glide your fingers across the face, starting from the center and moving outwards.
99% of users experienced a comfortable massage with this serum.
Interview with Researcher Research scientist Takayuki Ishimatsu has led the development of Shiseido serums for the last decade.
Dr. Ishimatsu
What inspired you to develop this serum? I’ve been pursuing an anti-aging whitening serum that could achieve Asian woman’s ideal of impeccable skin into reality. 
An image of a white balloon filled with air inspired me - a white balloon that was more translucent, light and firm. What does this serum do? REVITAL VITAL-PERFECTION Science Serum AAA Whitening is the high-performance serum that firms and brightens your skin.
It helps eliminate the three major skin concerns that increase with age - dark spots and dullness, sagging due to loss of firmness, and wrinkles - by acting on the skin’s core functions* from various perspectives with SHISEIDO VP8**, our exclusive anti-aging complex. The results are profound. 96% of women who used this serum experienced firmer and brighter skin***. Now, the Asian woman’s ideal skin becomes a reality. *The functions of skin that improve wrinkles, spots, and sagging **In vitro ***Survey of 102 Asian women for six weeks
What are you most confident about this serum? From the way it feels to the way it works.
After a long development process involving a lot of trials, we arrived at this dewy, yet rich and moist texture. It feels so smooth, your fingers almost can not resist massaging with it. And it leaves skin feeling incredibly energized, soft and resilient after use. 
I am absolutely confident in recommending this serum to any Asian woman who wants to keep her skin firm and bright.
Q. How do you balance it all? – professional career, parenting, marriage, and personal life.
Michele: 
I try every day to be a person of character, to maintain a sense of dignity, and to have a kind heart. I think these things are important to keep in mind, not just as a woman but as a human being in general. Chikako: 
I do my best to maintain a positive outlook, and a sense of gratitude for all the special people and things in life. This actually affects my facial expression. Michele: 
Being appreciative and happy is so important. Our inner fulfillment and composure have an effect on the beauty of our skin. 
Chikako, people say you are a living proof of SHISEIDO skincare’s effectiveness. What is your point of view on skincare?
Michele Reis in her twenties
Chikako Sekine in her twenties
Chikako:Since I’ve been with SHISEIDO, for 40 years now, my commitment to skincare may be stronger than just about anyone else’s. Caring for your skin means facing yourself, and caring for yourself twice a day can be very therapeutic. SHISEIDO’s skincare helps soothe me, encourage me, and give me a little lift every morning and every night. Michele:I agree. Every day I’m amazed by how good my SHISEIDO REVITAL skincare is. I want to communicate this to as many people as I can.
Q. What is your key to Timeless Beauty?
Chikako: 
It’s important to enrich our inner selves throughout our lives. But it’s also crucial to overcome the skin concerns that come with aging. Michele: 
Definitely. We can’t avoid growing older, but with good skincare, I think we can push back against the aging of our skin. Chikako: 
I feel the same way. We are the only ones who will care for our own skin. I think the key to Timeless Beauty is being able to detect the small changes and warning signs in your skin as they occur, and care for them properly. Michele:
That’s true. It is impossible to maintain our beauty on the outside if we’re not emotionally and physically healthy.
Michele Reis in her twenties
Chikako Sekine in her twenties
“I see SHISEIDO REVITAL as a high performance, anti-aging skincare line with the highest anti-aging technology, because SHISEIDO knows the skin of Asian women inside and out. “ 
–Chikako Sekine “I couldn’t agree more. Cherish the beauty you have now, and take care of it, so you can keep living with it for many more years to come.” 
–Michele Reis
Michele Reis’ Top 7 Timeless Beauty Secrets 
            1.A happy and positive attitude about life, and always trying to learn new things.
2.Exercise to the point of perspiration, to purify my body.
3.Highly effective skincare that suits my skin. Of course, my choice is REVITAL!
4.Soup made with fish stock and Chinese medicinal herbs.
5.Movies I enjoy. I think a relaxed mind and body are essential for beauty.
6.Time with people with positive energy. I believe that a positive emotional state has a good influence on the skin.
7.Interest in the world around me and the people in it. I think that when we broaden our perspectives, it broadens us as people.
Chikako Sekine’s Top 7 Timeless Beauty Secrets 1.Sense of curiosity, no matter how old I become.
2.Makeup removal and cleansing, very carefully.
3.Health. I think healthy beauty dwells in a healthy body.
4.Sun protection, especially in the summer. UV rays are the archenemy of beautiful skin.
5.Skincare products in right amounts. Using too much or too little, compromises their effect.
6.Spaces that comfort me. Surrounding myself with my favorite items, fragrances, and music helps me feel my best.
7.To stay inspired, and to give thanks ten times every day. Keeping this in mind helps make simple moments a great enjoyment.
Timeless Beauty
Mom’s profile
Name: Yeoh Geak Choo
Date of birth: 6 May 1959. Age 52
Profession: Education Business Owner & Teacher

What do you like the most about this serum?
This serum helps to improve my skin dullness and dark spots. It also improves my wrinkles at the same time!

Would you recommend this serum to your friends or family members?
Yes, definitely!
Daughter’s profile
Name: Levy Li Su Lin
Date of birth: 20 October 1987. Age 24
Profession: Human Resources Coordinator, Emcee

What do you like the most about this serum?
This serum absorbs into my skin very easily while leaving a light-feeling on skin.
It makes my skin brighter and more radiant.

Would you recommend this serum to your friends or family members?
Yes, definitely!
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