Shiseido WHITE LUCENT The Ultimate Whitening Pair

The ultimate pair for ultimately spotless white skin

WHITE LUCENT Intensive Spot Targeting Serum+ Power Brightening Mask

Witness The Breakthrough The New Whitening Theory

Discover what people are saying. The First User Reviews

What If Your Skin Problems Could Be Completely Absorbed And Disappear...

Crush technology: MelanoCrush Energizer Bits of melanin trapped deep in the skin can cause uneven skin tone and discoloration that never seem to go away. Inspired by laser technology, WHITE LUCENT Intensive Spot Targeting Serum+ seeks melanin pigment and crushes* it into fine particles. The effective ingredient targeting dark spots at their roots was developed: MelanoCrush Energizer.

Eject technology: Ion Force Complex Fortified with patent pended technology, WHITE LUCENT Power Brightening Mask ejects the crushed melanin from the skin, immediately giving the face a brighter appearance as the melanin is lifted away. Inspired by iontophoresis, the complex imbedding whitening ingredients deep within the skin to help them ejecting the crushed* melanin out was developed: Ion Force Complex.

The combined power of the serum and mask clear the skin more, progressively creating a complexion as clear as newborn skin.

Crushes hardened melanin into fragments*

TO USE - Apply to cheeks, forehead, nose, and chin. - Smooth over entire face and massage into skin from the center of the face outwards. - Repeat massage three times consecutively.

m-Tranexamic Acid Powerful whitening ingredient m-Tranexamic Acid targets persistent spots where over-active melanocytes continuously produce excess melanin.(1) (1) in vitro tests

4MSK Shiseido’s original whitening ingredient 4MSK(1) helps diminish the activity of the enzyme tyrosinase to reduce melanin production.(2) (1) Patented (United States, United Kingdom, Germany, France, Italy, Spain, Korea, Taiwan, Japan) (2) in vitro tests

Multi-Target Vitamin C Multi-Target Vitamin C reduces melanin produced from pre-melanin DHICA.(1) (1) in vitro tests

MelanoCrush Energizer MelanoCrush Energizer targets trouble spots and crushes melanin,(1) while 4MSK(2) regulates cell turnover.(3) Darkened melanin is smoothly removed. (1) Re-starts division of cells that have hardened due to accumulated melanin.(3) (2) Patented (United States, United Kingdom, Germany, France, Italy, Spain, Korea, Taiwan, Japan) (3) in vitro tests

Inspired by ion therapy, new Ion Force Complex enables 4MSK and other effective ingredients in the mask to penetrate surprisingly well into the skin surface, to reduce uneven skin tone and trapped bits of melanin.

Iontophoresis The beauty treatment that inspired the mask Iontophoresis is a cosmetic treatment that uses a low-level electric current to dramatically increase the penetration of whitening ingredients into the skin. The penetration of Vitamin C is known to increase tenfold.

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